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© Perceptions Coaching 2007
Damian Culhane MCMI, MInstSMM

Damian is a professionally qualified coach with over 20 year’s international experience. He
has worked in retail, fast moving consumer goods sector, business services, facilities
management and in the sales sectors. He has delivered extensive coaching for major
clients, working principally with young high potential managers and executives who need
support to achieve higher echelon responsibility. Damian delivers training for new coaches
on behalf of the Coaching Academy and is involved in lots of voluntary activities in his local
community.

With a background in sales and marketing he relates his work easily to commercial
issues.  His style is energetic, big picture and ‘out of the box’. His designs reflect his
personal preference for creative and courageous programmes designed with an innovative
flair.   He takes an enthusiastic approach to coaching and facilitation and is energetic,
challenging and creative with individuals and groups.  He has been involved with 360º
methodologies, principally for development, since 1996 and has been fortunate to use
these technologies with clients across Europe, giving him a unique cross cultural
perspective on their application and value.

Damian is totally committed to continuous professional development and recently
completed his Master Practitioner course in Neuro-Linguistic Programming (including
Time Line Therapy and Hypnotherapy).  Damian also has an Advanced Diploma in
Professional Coaching (passed with distinction) & has been involved in training & coaching
since 1996.

Examples of his coaching style:

•        Performance coaching: Damian has worked with several major national sales teams
to deliver considerable improvements in the teams’ performance.  Here is a testimonial
from one of his client’s:

“Working with our established team Perceptions Coaching delivered improvements in
sales techniques with individuals, that helped us to achieve more consistent results
across the department.  Additionally, through a tailored training programme, Perceptions
Coaching improved the rapport skills of our Sales Executives and Account Management
team.  This has helped us to improve the relationships we have with our clients, in a
competitive and challenging marketplace”.
 Head of Sales, Wembley National Stadium

•        Transitional Coaching: Working with a major international organisation to support a
newly promoted middle manager, to improve communication skills and implement the
required new competence to succeed in the role.  Here is what the client said:

“The communication across the team has improved, the Team Supervisor is more self-
assured and is able to delegate more easily.  Most importantly, the team now recognise the
need to develop every possible opportunity to innovate and to deliver exceptional customer
service.”
 Vice President, IMG (UK) Ltd, London


•        Motivational Coaching: Damian has studied motivation techniques and delivers
coaching to enhance motivational skills for organisations.  In particular helping individuals
to identify their self-motivational style and how to motivate their teams.  Here is a
testimonial from a client:

“The solution helped us to improve motivation of the on-site team and implement some
innovative ideas to improve quality.”
 Operations Director, Facilities Management Sector

Typical applications of executive coaching include:

•        Working with executives and management teams who find themselves in states of
rapid, complex and turbulent change. This work often requires stimulating them to develop
new mental models and ways of ‘making sense’ of their world whilst working together with
emotional and intellectual flexibility.

•        Identifying the critical leadership practices to be fully effective in senior executive roles.
This can include coaching them in creating vision and commitment, influencing key
relationships and planning and leading implementation.

•        Helping executives identify their unique leadership ‘signature’ and then supporting
them to use their style and values to influence, inspire and motivate others.

•        Coaching sales management teams to achieve high levels of sustainable sales
performance. This includes developing sales strategies, linking strategy to leadership,
resolving team relationship issues and discovering new and effective ways of delivering
sales performance.

Examples of client projects:

•        Facilitating management teams to develop business strategies, resolve interpersonal
issues and discover new and effective ways of working and collaborating

•        Worked with business teams to strengthen their internal efficiency and to help them
develop strategic capability. The team building activity was supported with individual
coaching.

•        Improving sales performance across whole teams, including motivational coaching
and skills coaching for sales managers’.

•        Designed and facilitated a series of workshops to help previously competitive and
uncooperative teams develop more appropriate ways of working together.

List of coaching clients’ includes: Wembley National Stadium, IMG (UK) Ltd, SHL, The
Coaching Academy, Park City Consulting Limited, Dynamiq Cleaning Limited, Butterfield
Bank (UK) Limited, Butterfield Bank Guernsey, many small-medium enterprises and
entrepreneurs.  Further testimonials are available upon request.
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